Rostrum Communications - A London PR Company

Whichever channels you deploy, it’s important to think about social media in the context of your wider online strategy.  It helps to think about social media in terms of a 3-stage process. 

1.       Analysis.  Where are we now?  Who’s saying what about us?  Can we seed into their conversations?  Web listening and seeding software can help with this.  We like Freedata Labs because they’ve got the data specialists to help you make sense of the information the software throws up, but there are other applications out there;

2.       Strategy.  Based on the analysis (1) – what do we do?  What’s the plan, how quickly do we need to make it happen and what resources do we need to make it work (and how do we measure it?);

3.       Delivery.  As a PR firm, a natural product of our efforts is to generate lots and lots of positive, compelling content for our clients.  This can form the basis of your social strategy, and you can add more stuff in as time goes by.  The flow of content must be regular though, or your online reputation will start to suffer.  Measurement also  needs to be realistic, effective and bear some relation to other metrics you trust for other marketing/comms activities.

Great Coverage from the PR Week website announcing our appointment as the retained agency for ISIWIS.

http://www.prweek.com/news/998331/Technology-week-Technology/

Last week was an excellent week of coverage for our client, Bestinvest, the independent financial adviser. This included 13 national media hits, 3 BBC TV hits, one BBC Radio 5 appearance and one BBC Radio 4 Moneybox interview.

Great job by the team and hopefully we can keep the momentum up after Isa season.

We are pleased to announce that Bestinvest, the independent investment managers and financial adviser, won the Best Investment Adviser award at The Money Marketing Awards 2010. Well done to all the advisers and teams that support them at Bestinvest.

We’re gearing up for Rostrum’s first ever appearance at The Marketing Forum this week.  Nick and I will be spending 2 days on a big boat sailing around the Channel, pitching 40+ marketing managers from a range of companies and sectors.

Everyone I’ve spoken  to about it says it’s a rewarding – if draining – experience, so we’re hoping to come back with some nice shiny new clients and contacts from the event!

-          Mark

Fantastic news - Adrian Lowcock is the no.4 commentator in UK personal finance - that’s Arsenal’s spot in the ‘Big Four’ so I’m particularly happy with it!

Professional Adviser says that “Lowcock has been catapulted into the limelight since 2008”  in its “Top 10 IFA rising stars” feature this year…

4. Adrian Lowcock, senior investment adviser at Bestinvest – “Lowcock became Bestinvest’s main media spokesperson in autumn 2008”

.”A change in the in the media and marketing strategy of financial intermediary firm Bestinvest has seen Adrian Lowcock catapulted into the media spotlight, commentating in both the national and the trade press. The firm’s senior investment adviser, Lowcock became its main media spokesperson in autumn 2008 and has been a significant commentator on investment-related issues ever since. He also edits the company’s client magazine and compiles the renowned and much reported Bestinvest Spot the Dog report, which identifies the worst performing funds in the industry. One drawback to this increased media role, he says, is that he has had to scale down the number of clients he advises”

- M

Our clients aren’t the only ones getting great coverage!  Mark has appeared in the first part of a six piece feature on leading business website smallbusiness.co.uk. The piece looks at how we’re using homeworking at Rostrum in order to get around a range of challenges, including long commutes, swine flu and tube strikes.