Hard to believe but someone has raised £5.5m and is to spend it on launching a free newspaper in London. Better still this paper (to be published two days a week) looks like TheLondonPaper…well the logo at least as so far that’s all we can see. 
It’s being reported that a media pack for “the London Weekly” claims 250,000 copies will be distributed on Friday and Saturday outside rail and tube stations.
Clearly, having seen what happened to London Lite, TheLondonPaper it has still struck someone as a good idea to try again.
It will compete with the London Evening Standard, but that paper has advertising and resources and a 500,000 strong circulation. Sounds like Belgium taking on Germany again.
There is no launch date, but the story suggests that it could “appear in February” a holding page stating that the London Weekly website will go live on December 20.
A report on Media Guardian says that the media pack for the London Weekly suggests it will borrow “heavily from the editorial model of now-defunct freesheets theLondonPaper and LondonLite”.
Source: Brandrepublic.com
Ryan